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Post by George Carlin on Thu 23 May 2013, 9:29 am

Interesting piece in the Hootsmon on Sunday:


Glasgow Warriors 2013-14 season ticket sales soar

By DAVID FERGUSON
Published on 23/05/2013 00:00


GLASGOW’S narrow loss in the RaboDirect PRO12 semi-finals for the third time in four years has only whet the appetite of supporters it appears, with the club predicting a record number of season ticket sales for 2013-14.

The Warriors revealed that more than 1,200 supporters have already bought tickets for next season with more than 25 per cent going to new season ticket holders. All seats not taken by 31 May will go on general sale and, having sold a little over 1,500 season books last season, Glasgow are now hopeful of beating that and surpassing Edinburgh’s 2,000 record before the new term kicks off in August.

The Warriors finished third in the RaboDirect PRO12 this season but lost narrowly, 17-15, to Leinster in Dublin for the second consecutive year. With 68 tries they finished as the top tryscorers in PRO12, a tally that was the third highest in a 
season since the Celtic League was formed in 2001.

After the busy transfer activity of last summer, Glasgow have focused largely on keeping what they have this term by re-signing 15 players who were out of contract, bringing back Scotland cap Richie Vernon from Sale and snapping up hookers Fraser Brown and Kevin Bryce.

The club is working hard to sign up more supporters too, with open days today (12pm-7.30pm) and on Saturday 1 June (11.30am-2.30pm), where fans can purchase season tickets in person and get a tour of the 
stadium. The British & Irish Lions game against the Barbarians will also be shown live at Scotstoun on Saturday 1 June (kick-off 12.30pm).

Glasgow Warriors’ managing director Nathan Bombrys said: “The support we received last season was fantastic, which created a real home-field advantage for our team. We are encouraged that our supporters have acted so quickly to get behind the team, and it’s great to have so many new members already 
on board.

“It takes significant support to win competitions like the RaboDirect PRO12 and the Heineken Cup, and the support of our season ticket members is a vital part of our efforts to bring a major club trophy to Glasgow.

“We still have a long way to go to match the levels of support enjoyed by some of our competitors in France and Ireland, but our season ticket membership sales over the last month show that there is a growing appetite for Glasgow Warriors in the west of Scotland.”

Edinburgh declined to provide their season ticket sales, but their supporters are habitually slower on the uptake – notably because there is no real clamour for seats in the 67,100-seater Murrayfield Stadium – and this season there are fears that their slide in the RaboDirect PRO12 over the past two seasons under now-departed coach Michael Bradley, a winless Heineken Cup campaign this term and failure to appoint a new coaching team will have a negative impact on ticket sales.

A new chief executive has been employed in David Davies, but there remains widespread concern at the set-up within the club, player signings in the past year and which coaches will 
take the club forward – in stark contrast to the mood in the west of Scotland.

An Edinburgh spokesperson said: “Edinburgh Rugby season ticket memberships are selling well and we would like to take this opportunity to thank the fans who have signed up already as we target surpassing last ­season’s record-breaking year.

“The freedom to roam around the ground means fans enjoy light-hearted banter with opposition supporters, as well as food, drink and alcohol at prices benchmarked against local ­establishments – all within a couple of metres of the tackles, tries and triumphs of the best players in European rugby.

“Add that to the re-opening of the stadium’s refurbished ­Presidents’ Suite pre and post-match supporters’ bar and it’s clear why fans keep coming back for more.”

Davies is working with the SRU to confirm the new coaching team as a matter of priority and to make signings to strengthen the squad in the way that Josh Strauss, Niko Matawalu and Sean Maitland did at ­Glasgow last season.

“As you would expect, these areas have been identified as priorities for the club with every endeavour being made to ­secure the right, rather than most ­readily available, personnel, as we look to build a bright future for Edinburgh Rugby,” added the spokesman.”

Glasgow season tickets (from £135 to £225 for adults) can be purchased online at www.­glasgowwarriors.org and from the ticket office on 0844 800 3490, while Edinburgh tickets (£180 to £225) are available at www.edinburghrugby.org and at: 0131 346 5180.

Sounds like Edinburgh are perhaps a bit less inventive at drumming up new business and may be getting left behind a little. Will the SRU's new marketing man help things out?

Is that an unfair comment? I've never seen a big screen showing Lions or Ba-bas matches at Murrayfield. I appreciate that it is easier to get a sense of community at a smaller place like Scotstoun.

Do Edinburgh need to get results before they can increase their fanbase of paying supporters? It's fricking cold in Edinburgh in winter.

For other regional fans - do your teams make marketing efforts to increase their fan base? What has proven to be effective in the past?

Sorry for all the questions but my brain has not moved out of neutral today.


Last edited by George Carlin on Thu 23 May 2013, 10:15 am; edited 1 time in total
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Post by ScarletSpiderman on Thu 23 May 2013, 9:37 am

Scarlets have tried to get deals work out with local attactions like Oakwood (theme park), Folly Farm (Zoo-kinda) where season ticket holders can get discounted deals. They also have some exceptionally cheap rates for juniors (i think £8 or £16 season tickets!!!). But really they just push the family of four ticket (in the terrace) at £199 (or it was last year), and keep quite about how steep some of the other tickets are.
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Post by LondonTiger on Thu 23 May 2013, 10:00 am

Tigers introduced interest free direct debit last season which added about 2,000 new season ticket holders. Early bookers get a reduced price which encourage early purchase and can generate a "panic" buy mentality. For this season they have made it easier for ST holders to sell on any matches they are unable to attend.

Not Rabo I know but a few things that seemed to have grown the ST sold, despite not winning anything.

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Post by George Carlin on Thu 23 May 2013, 10:41 am

Monthly dd arrangements are a great idea - much easier to convince the wife about if it doesn't all come out in a chunk.

LT makes a good point - surely Early Bird deals and the like are a no brainer. You either make it easier to pay, cheaper to buy the tickets, easier or cheaper to take the family to and make the grounds much more pleasant to be in.

I would think that for a lot of rugby heartlands like Bath, Leicester and Northampton the club is very much part of the local community already, though? That's something that Glasgow are having to work on - the schools and 4 universities (plus the Art School and RSA) should be an absolutely fertile ground for getting bums on seats. Glasgow is a massive, sports mad city.
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Post by ScarletSpiderman on Thu 23 May 2013, 11:21 am

GC - The Scarlets have an inititive to help promote them as a region to people from within the region.

Scarlets Press Release wrote:We are pleased to announce that we are committed to developing the next generation of Scarlets supporters, just as the coaches have the responsibility and commitment to develop and nurture the next generation of successful Scarlets, and will continue to offer free entry to all children Under 11 and all WRU registered players, coaches and referees to all Scarlets home games in season 2013-14.

Young people aged 11-18 can enjoy the fun, energy and atmosphere of live rugby at Parc y Scarlets for only £8 a season.

If you're aged between 14 and 18 and enjoy coming to Parc y Scarlets with your friends you can now do so for just £8 a season! Why not become a Scarlets season member and join your friends in N1, N27 or Enclosure for as little as 50p a game!

Sadly there has been some grumbling on the Scarlets fans forum that this will encourage kids to turn up, and kids are noisy and boo kickers etc etc.
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Post by InjuredYetAgain on Mon 27 May 2013, 9:19 pm

George Carlin wrote:Monthly dd arrangements are a great idea - much easier to convince the wife about if it doesn't all come out in a chunk.

LT makes a good point - surely Early Bird deals and the like are a no brainer. You either make it easier to pay, cheaper to buy the tickets, easier or cheaper to take the family to and make the grounds much more pleasant to be in.

I would think that for a lot of rugby heartlands like Bath, Leicester and Northampton the club is very much part of the local community already, though? That's something that Glasgow are having to work on - the schools and 4 universities (plus the Art School and RSA) should be an absolutely fertile ground for getting bums on seats. Glasgow is a massive, sports mad city.
GC, with all the nonsense with the Sons of William being in the bottom league, Celtic walking the SPL title etc etc, do you see "new faces" in the crowd at Scotstoun. I had heard that Glasgow were hopeful of cashing in on the mess that is Scottish football and attracting folk who had previously only gone to football

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Post by UlstermaninGlasgow on Mon 27 May 2013, 9:25 pm

Injured, there's been a great deal of work done to try and convince as many people to come to Glasgow games this season, from cheap early bird season and student tickets, to the GU Sports Assoc getting involved in promoting and running competitions to win tickets etc.

A lot of friends have started going as casuals ever since they moved from Firhill and having their own stadium has helped immensely with getting bodies through the door.

There's also been a big push to get the clubs from all over the West of Scotland involved in matchday and that's been a big factor in the increased activity at Scotstoun this year. No game was under 3,500 this year and they're expecting to have temp stands throughout the year next year if they can wangle it with the council/Glasgow Sports... The future looks good in Glasgow!
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Post by InjuredYetAgain on Mon 27 May 2013, 9:30 pm

Cheers UMIG. The one thing that always impressed me about Glasgow was that you always seemed to have loads of kids either playing at half time or just watching. Each if them brings one parent (most families in Glasgow do only have one parent, don't they laughing ) and then they bring a pal along etc, the attendances start climbing quickly. A big pat on the back for Glasgow's marketing team for a job well done

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Post by George Carlin on Tue 28 May 2013, 8:50 am

InjuredYetAgain wrote:Cheers UMIG. The one thing that always impressed me about Glasgow was that you always seemed to have loads of kids either playing at half time or just watching. Each if them brings one parent (most families in Glasgow do only have one parent, don't they laughing ) and then they bring a pal along etc, the attendances start climbing quickly. A big pat on the back for Glasgow's marketing team for a job well done
Totally. Let's give them the clap: clap

As the actress said to the bishop.
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Post by InjuredYetAgain on Tue 28 May 2013, 8:48 pm

Edinburgh used to run some good promotions like one week army guys would get in free, another week it was, say, police although the nurses offer went down well (I'm sure I could have phrased that better)
We need to ring back promotions like that to try to introduce new faces to the game. The potential is always there but when Murrayfield is as cold as a witches titty, it can be difficult to encourage folk out from the warmth if the boozer, their front room etc

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