Product Placement Logo for TV Shows Launched

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Post by David Tails on Wed 16 Feb 2011, 9:04 am

TV channels must broadcast a new logo for three seconds at the start and end of shows which have been paid to include products, Ofcom has announced.

The logo, which will also be shown at the end of advert breaks, has been launched ahead of the introduction of product placement on 28 February.

Broadcasters will also air information films alerting them to the introduction of product placement.

However, it will continue to be banned for BBC shows


Full Story : BBC News - Click here

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Post by Dave. on Sat 19 Feb 2011, 10:34 pm

They've brought this in to RTE already (Irish TV).

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Post by Bobby Roode on Mon 21 Feb 2011, 5:04 pm

It happens a lot of US and Australian TV. Apple computers seem to crop up a lot as do Audi cars.

Can't wait to see the UK version. How are they going to get Brighthouse and Netto into TV shows. :606laugh:

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