Task 3 - Team sodhat

by sodhat Sat 21 Jul 2012, 11:00 pm

You are all part of a marketing company who have been selected by the FA.

Your job is a simple one - promote women's football.

I want you to put together a campaign to increase the profile of women's football in the UK. I want you to get more women playing the game, more people watching the women's league and more companies wanting to put their money into improving the game. You can use whatever marketing tools and approaches you deem effective and appropriate, and the winner will be the one which myself and my team of advisors will best deliver this aim.

sodhat
Olly
Fernando
Trebs

by Fernando Sat 21 Jul 2012, 11:07 pm

this is going to be tediously dull just like women's footie Laugh

by sodhat Sun 22 Jul 2012, 1:23 am

Well that's our first marketing line right there nando. "come watch women's football, its tediously dull but the goalies are funny."

by **Good Golly I'm Olly** Sun 22 Jul 2012, 6:59 pm

Hey team. Been out all day playing cricket. "Women's football, don't mean to be sexist but who gives one" should be our slogan

by Trebs Sun 22 Jul 2012, 9:23 pm

Gray and Keys should be our ambassadors

by Fernando Sun 22 Jul 2012, 9:28 pm

that's fine aslong as i can miffle Charlotte Jackson

by Trebs Sun 22 Jul 2012, 9:54 pm

Can I have Georgie? heart

by **Good Golly I'm Olly** Sun 22 Jul 2012, 9:58 pm

Right what are we going to do? Promote women's football. We need to aim at a demographic. I am thinking Lesbians and Men. And by that I mean an advert with the hottest women's football players in a hot tub in bikinis

by Trebs Sun 22 Jul 2012, 10:01 pm

Alright seriously, I think to promote it we should get some of them into FHM or Nuts.

by sodhat Mon 23 Jul 2012, 9:15 am

I agree that we should be looking at places like FHM and Nuts

I don't mean to be sexist (but I'm probably going to be anyway) but it can't compete with mens football on an aesthetic level so we should be looking at other ways to get an audience interested...

- A regular column by a particularly attractive player in one of the smutty mags might be a good start.
- Various photo shoots etc.
- Getting a regular highlights slot on one of the sports channels or better still on something like C4 or 5 so there is a bit of exposure of the actual game.
- Free ticket giveaways in smutty mags
- Having games before mens matches for sides that have ladies teams and having it as part of the matchday package for ticket holders. (as Team GB did on Friday)

Any other ideas of getting it out there?

by sodhat Mon 23 Jul 2012, 9:37 am

Once we have a few ideas I can allocate them out to each person to write up and develop and we can present our plan. We'll need about 8 good ideas overall, then we can each take 2 to write up and develop I reckon.

by Trebs Mon 23 Jul 2012, 10:11 am

Alright mate. I'll be away for a couple of days this week, but will be back Thurs/Fri.

I reckon using magazines is the wrong way to go about it in all seriousness, I think it would be seen as demeaning.

I think getting highlights packages on a major channel would be a starter, but a biggie is getting it on the news, alongside the other sports like footie, rugby, cricket etc. I don't know how much tickets are, but that should be looked at.

by sodhat Mon 23 Jul 2012, 10:15 am

It would very definitely be seen as demeaning but I don't want to discount the approaches just yet, because the aim of the task appears to be to raise the profile of the game and it would at least be effective

I personally prefer the two ideas:

- Having games before mens matches for sides that have ladies teams and having it as part of the matchday package for ticket holders. (as Team GB did on Friday)
- Getting a regular highlights slot on one of the sports channels or better still on something like C4 or 5 so there is a bit of exposure of the actual game.

Because they raise the profile of the game and toe the non-offensive line!

I'm interested in anyones ideas though, be them offensive, demeaning or sensible. We can then pick the best ones together and develop them.

by Trebs Mon 23 Jul 2012, 10:20 am

I think it would have to be on terrestrial TV for that sodhat, maybe in a daytime slot for the stay at home housewife?

Sepp Blatter suggested that they should "wear tighter shorts and low cut shirts... to create a more female aesthetic"

by sodhat Mon 23 Jul 2012, 10:21 am

There appears to be a marked increase in interest through success of national sides - maybe thats something we should be looking at?

Ways to get the national side a bit more exposure too, then we can drive the club game interest.

by sodhat Mon 23 Jul 2012, 10:23 am

onlytreblewinners wrote:I think it would have to be on terrestrial TV for that sodhat, maybe in a daytime slot for the stay at home housewife?

Sepp Blatter suggested that they should "wear tighter shorts and low cut shirts... to create a more female aesthetic"

I was going to name us Team Blatter but thought better of it.

It seems we are presented with a crossroads - go all out for exposure (demeaning or not) or play it a bit more respectfully and try and push the game itself.

Which way does the team lean?

by Trebs Mon 23 Jul 2012, 10:24 am

Are the national sides shown on TV though?

by Trebs Mon 23 Jul 2012, 10:28 am

I think it's got to be done respectfully.

Are we going to try and appeal to a male or female demographic?

by sodhat Mon 23 Jul 2012, 10:30 am

They used to be on the BBC on occasion I believe, but not sure if they are now. I don't know whether the womens domestic game gets shown either, so that's something to correct too

I think we aim for both men and women and I do think to get at the men we need a certain level of exposure in mens magazines and media, even if it is a bit borderline

by Trebs Mon 23 Jul 2012, 10:32 am

Alright, but I think if certain players want to go off and do magazines then they should do that of their own accord, not as part of the game in general.

I think you could get some advertising at games, tv etc.

by sodhat Mon 23 Jul 2012, 10:35 am

It wouldn't be a mandatory thing, just a way of getting some exposure for the game

It could even be as simple as a column in a magazine, or maybe a free magazine like 'Sport' (I don't know if that is distributed outside of London, but it's a free mag given on Fridays, and it's pretty good).

by Trebs Mon 23 Jul 2012, 10:36 am

There's a free magazine in Manchester called Lifestyle, I think that might be our equivalent.

Yeah I get it wouldn't be mandatory, but I think if players want to do that, then they would do so of their own accord, not part of our campaign IMO. If you disagree then go for it though

by **Good Golly I'm Olly** Mon 23 Jul 2012, 10:58 am

I think to get the national team more exposure have all there games at Wembley. Make tickets £5 for adults and £1 for kids, so we can fill the stadium up. That way we get more exposure rather than being scattered around the country

by sodhat Mon 23 Jul 2012, 11:00 am

onlytreblewinners wrote:There's a free magazine in Manchester called Lifestyle, I think that might be our equivalent.

Yeah I get it wouldn't be mandatory, but I think if players want to do that, then they would do so of their own accord, not part of our campaign IMO. If you disagree then go for it though

There we go then, try and get some sort of column written by a womens player in these types of free publications. It offers pretty good exposure I'd say, and obviously they would have to promote upcoming games, important events, and also write about being a player.

by **Good Golly I'm Olly** Tue 24 Jul 2012, 9:44 pm

I've been thinking, and this is what I have so far...

Spoiler:

by sodhat Wed 25 Jul 2012, 9:54 am

It's a tough task, but any ideas you have, no matter how off the wall will be considered, so chuck it down!

Friday I will be allocating ideas to each person to flesh out a bit.

by **Good Golly I'm Olly** Wed 25 Jul 2012, 11:54 am

One of the things is to get more women playing football. Sooooooooooo how about offering an incentive to join a club. Like a free bottle of shampoo, or a free iron or something

by **Good Golly I'm Olly** Wed 25 Jul 2012, 5:26 pm

Watching the women's olympic footie I have realised they need drugs. Put em all on steroids, something to make it more entertaining

by Trebs Wed 25 Jul 2012, 10:01 pm

More small games would be good, like setting up 5 a sides for fun maybe? Fitness market is massive so maybe some sort of footie exercise.

by sodhat Wed 25 Jul 2012, 10:03 pm

That's a great idea re fitness, Trebs

Defo one to use I think

by Fernando Wed 25 Jul 2012, 10:05 pm

send someone on soccer am

by Trebs Wed 25 Jul 2012, 11:30 pm

I think you should split it into three bits.

a) More people going out and playing.
b) Getting current footie fans to watch women's as well as mens football.
c) Getting new football (female) fans.

by sodhat Thu 26 Jul 2012, 9:28 am

onlytreblewinners wrote:I think you should split it into three bits.

a) More people going out and playing.
Your fitness idea fits perfectly here

b) Getting current footie fans to watch women's as well as mens football.
Coverage on TV - how about a short round up show between MOTD and The Football League Show? Maybe a way of keeping people sat down while they wait for their team!
Having womens games played before the mens games where possible, with ticket holders getting the womens game free with their ticket.

c) Getting new football (female) fans.
Coverage in female publications?
Emphasis on football in young girls either at school or through FA programmes - get them early.

That is what I believe we have so far - any more before we split them up for development?

by Trebs Thu 26 Jul 2012, 11:34 pm

Mummies vs Teachers games at schools?

by **Good Golly I'm Olly** Thu 26 Jul 2012, 11:37 pm

What about making women's football video games? It's a huge market

by Trebs Thu 26 Jul 2012, 11:47 pm

I don't think so olly, women in general don't tend to play footie games, if they play anything it's the sims Laugh

I think women are less concerned about playing for competitiveness and more for fun, so I think different types of games which are a bit of a laugh would be good. Maybe charity games in communities, I think on a smaller scale is the best way to do that.

by sodhat Fri 27 Jul 2012, 9:14 am

Right, we will have to go with what we have, and so I'm dividing the ideas as follows:

Trebs - Fitness football idea. I like that one a lot and as it's yours I think it's right that you expand on it.

Olly - You're the youngest so I'm giving you the task of getting an emphasis on football in schools and after school clubs.

Nando - I want you to look at getting a show on television to round up the womens football action, as well as being a sort of 'magazine' show to discuss it all.

I'll do the womens games being played before mens and publications etc

Any other ideas you have, throw them in and bring it all back to me Sunday. If that's going to be a problem, let me know and we'll re-jig it.

by **Good Golly I'm Olly** Fri 27 Jul 2012, 9:19 am

So I'm the discriminated against because I'm the youngest Sad

School? I had forgotten about that place for 6 weeks, now it's all flooding back Cry

.

Spoiler:

by sodhat Fri 27 Jul 2012, 9:21 am

Olly wrote:So I'm the discriminated against because I'm the youngest

School? I had forgotten about that place for 6 weeks, now it's all flooding back .

Spoiler:

Yes, just a couple of paragraphs about the idea and how you would go about implementing it, and then the benefits it would have to the womens game thumbsup

by Fernando Fri 27 Jul 2012, 10:35 am

Nando - I want you to look at getting a show on television to round up the womens football action, as well as being a sort of 'magazine' show to discuss it all.

Could always get ITV to show the football live followed by a match of the day like show in the evening?

by sodhat Fri 27 Jul 2012, 11:11 am

Fernando wrote:Nando - I want you to look at getting a show on television to round up the womens football action, as well as being a sort of 'magazine' show to discuss it all.

Could always get ITV to show the football live followed by a match of the day like show in the evening?

Yes, whatever way you wish to work it Nando, it's in your hands!

by Trebs Fri 27 Jul 2012, 11:33 am

Will have it done by the end of today

by **Good Golly I'm Olly** Fri 27 Jul 2012, 11:36 am

Woo lets gooooooooooooo TEAM SODHAT!!! WOOOOOOOOOOOOOOO

by sodhat Fri 27 Jul 2012, 11:37 am

Top man Trebs

Thanks everyone, too, hopefully we have enough to win this

I hear the reward is a weekend with Afro on his yacht in Monte Carlo

by Fernando Fri 27 Jul 2012, 11:53 am

sodhat wrote:

I hear the reward is a weekend with Afro on his yacht in Monte Carlo

Everyone go on strike then Whistle

by Trebs Fri 27 Jul 2012, 11:59 am

How long are we talking for the details to be?

And I want this yachting experience Whistle

by sodhat Fri 27 Jul 2012, 12:06 pm

A couple of paragraphs, or longer if you're really into it Trebs

I don't know much about the yachting experience, all he said was something "about all the boys together", and "a lot of seamen"

by Trebs Fri 27 Jul 2012, 12:40 pm

Spoiler:

by sodhat Fri 27 Jul 2012, 4:12 pm

Spoiler:

by **Good Golly I'm Olly** Sun 29 Jul 2012, 9:18 am

Spoiler:

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