Saracens' new sponsor and naming rights for stadium - Allianz

by beshocked Tue 24 Jul 2012, 9:03 am

http://www.telegraph.co.uk/sport/rugbyunion/club/9421916/Saracens-sign-8-million-sponsorship-deal-with-German-company.html

Saracens new stadium is to be renamed Allianz Park.

Allianz will become the club's main sponsor and will appear on Saracens' new shirt next season.

Allegedly £8 million over the next 6 years.

by formerly known as Sam Tue 24 Jul 2012, 9:09 am

Not a bad deal that. Should help balance the books a tad as Sarries have been quite relient on their owners for the last few years. Shame they couldn't have named the stadium something more permanant but nevermind you can't turn down sponorship cash.

by gowales Tue 24 Jul 2012, 9:09 am

by Portnoy Tue 24 Jul 2012, 10:42 am

http://www.espnscrum.com/premiership-2012-13/rugby/story/167539.html

Nobody will believe me. But good luck to them at their new home next spring.

by doctor_grey Tue 24 Jul 2012, 10:52 am

Good for them. Very forward looking.

by beshocked Tue 24 Jul 2012, 10:57 am

Sam I know what you mean in terms of the name but naming rights and sponsorship are part of sport these days.

I am glad Saracens have done this.

by Bathite Tue 24 Jul 2012, 10:58 am

Another £8m that they can't spend on new players because of the salary cap.

Yeah right

What's that in Rand again?

by Coleman Tue 24 Jul 2012, 11:02 am

105,443,521.81 Rand.

by Kingshu Tue 24 Jul 2012, 11:12 am

£8 million for Stadium and Shirt sponsorship.

I wonder how much Ulster get from BT to change name of Ravenhill, and bank of Ireland for shirts?

Hopefully be more than the £8 million Saracens get,

by beshocked Tue 24 Jul 2012, 11:15 am

Bathite wrote:Another £8m that they can't spend on new players because of the salary cap.

Yeah right

What's that in Rand again?

Look closer to home.

1. Need to get your legendary world cup winning fly half firing on all cylinders.

2. Need to actually play your giant winger on the wing where he can actually make an impact and score tries.

3. Sign up some decent frontrow options. You can have Stevens back if you want. thumbsup

Mears is too small.

4. Stop signing Leicester cast offs who take your money but don't actually contribute to the Bath cause.

5. Make sure Attwood lives up to the hype.

6.Sort out your own centre conundrum.

Etc.

by Bathite Tue 24 Jul 2012, 11:51 am

beshocked aka Gary Gold there. We are not worthy!

by Bathite Tue 24 Jul 2012, 11:52 am

I guess at least Allianz can use those big posters across all the empty seats to get more exposure

by formerly known as Sam Tue 24 Jul 2012, 11:53 am

I think it's a good move. I suppose with no history behind the stadium it doesn't matter as much but I always find it hard to fear the away days when the stadium is just the name of a business it doesn't have the same authority.

Having said that I think Tigers would do exactly the same if they thought they could get away with it. All four stands are now corporately named with the logos of different sponsors (save the clubhouse end which is basically just scaffolding, though even that has advertising boards on it). The fans weren't massively pleased at the renaming of the Crumbie to the Holland and Barrett Crumbie but should the club try the same with Welford Rd then they'd probably have themselves a fan walkout.

It's the way of professionalism, you've got to generate the optimum amount of revenue in order to be successful.

by AsLongAsBut100ofUs Tue 24 Jul 2012, 11:54 am

Bathite wrote:Another £8m that they can't spend on new players because of the salary cap.

Yeah right

What's that in Rand again?

Bathite, such cynicism from one so young!

Let's face it, there are all manner of things on which a pro-rugby team could spend money, from specialist coaching and equipment, thru additional recovery facilities, etc. - you just have to look at Team SKY to see how money can help with small margins

by Bathite Tue 24 Jul 2012, 11:56 am

AsLongAsBut100ofUs wrote:
Bathite wrote:Another £8m that they can't spend on new players because of the salary cap.

Yeah right

What's that in Rand again?
Bathite, such cynicism from one so young!

Let's face it, there are all manner of things on which a pro-rugby team could spend money, from specialist coaching and equipment, thru additional recovery facilities, etc. - you just have to look at Team SKY to see how money can help with small margins

Who said I was young?

Yeah I of course know all that, but it's much more fun to be a cynic. On the plus side, you get free coaching and squad advice from beshocked. So, i've lucked out

by AsLongAsBut100ofUs Tue 24 Jul 2012, 11:57 am

Bathite wrote:
AsLongAsBut100ofUs wrote:
Bathite wrote:Another £8m that they can't spend on new players because of the salary cap.

Yeah right

What's that in Rand again?
Bathite, such cynicism from one so young!

Let's face it, there are all manner of things on which a pro-rugby team could spend money, from specialist coaching and equipment, thru additional recovery facilities, etc. - you just have to look at Team SKY to see how money can help with small margins

Who said I was young?

Yeah I of course know all that, but it's much more fun to be a cynic. On the plus side, you get free coaching and squad advice from beshocked. So, i've lucked out

by LordDowlais Tue 24 Jul 2012, 11:57 am

beshocked wrote:
Bathite wrote:Another £8m that they can't spend on new players because of the salary cap.

Yeah right

What's that in Rand again?

Look closer to home.

1. Need to get your legendary world cup winning fly half firing on all cylinders.

2. Need to actually play your giant winger on the wing where he can actually make an impact and score tries.

3. Sign up some decent frontrow options. You can have Stevens back if you want. Mears is too small.

4. Stop signing Leicester cast offs who take your money but don't actually contribute to the Bath cause.

5. Make sure Attwood lives up to the hype.

6.Sort out your own centre conundrum.

Etc.

Answer to no.3 :- They have just signed Welsh international Paul James, so that is one step in the right direction.

by AsLongAsBut100ofUs Tue 24 Jul 2012, 12:07 pm

Fair play, beshocked

by ScarletSpiderman Tue 24 Jul 2012, 12:07 pm

I sort of agree with Sam. In an ideal world you would sell all the rights to everything you can bar the team and stadium name. That said £8m is a nice little sum of money.

by beshocked Tue 24 Jul 2012, 12:09 pm

Lorddowlais I said decent frontrow options. Wink

Just joking he's alright. Still they need a hooker to replace Mears.

I think Bath like most sides chasing the top 4 have a lot of potential in their 1st XVs. It's just about getting the key names stepping up to the plate.

Eastmond is another of those league converts I want to see showing what they can do.

If Gary Gold does answer all 6 of those points you'll be going in the right direction.

I am always happy to share my rugby wisdom. notworthy

by Kingshu Tue 24 Jul 2012, 12:12 pm

have they baned team sponsorship like NEC Harlaquins etc etc, I hope they have, that would really annoy me

by beshocked Tue 24 Jul 2012, 12:15 pm

Sam just look at the Aviva Stadium and Emirates stadium.

I think it works. Wouldn't mind getting a little more than £8m but I am just being greedy.

Thanks aslongasbut100ofus. thumbsup

Isn't Martin Corry the face of Holland and Barrett?

As you say it works for Saracens because it's a new stadium. Changing an old established name like Welford Road is would be much harder for fans to swallow.

by ScarletSpiderman Tue 24 Jul 2012, 12:16 pm

Kingshu wrote:have they baned team sponsorship like NEC Harlaquins etc etc, I hope they have, that would really annoy me

But the Super XV teams do it so it must be a good thing to do.

by Pete C (Kiwireddevil) Tue 24 Jul 2012, 12:28 pm

ScarletSpiderman wrote:
Kingshu wrote:have they baned team sponsorship like NEC Harlaquins etc etc, I hope they have, that would really annoy me

But the Super XV teams do it so it must be a good thing to do.

? None of the SXV teams to my knowledge have added a sponsor to their name. The NZ teams all have the same shirt sponsor anyway - Ford up until a couple of years back, more recently the Bank of NZ.

Though I have seen joking references to the "Qantas Wallabies"

by beshocked Tue 24 Jul 2012, 12:30 pm

This is where Sale Sharks (or is it just Sharks now? Wink

) have missed a trick by sharing with Salford.

by ScarletSpiderman Tue 24 Jul 2012, 12:32 pm

The RaboDirect Rebels, Vodacom Blue Bulls etc. Or are they just what people know them as?

(As for Qantas Wallibies that was what their team was called on the official RWC game)

by Peter Seabiscuit Wheeler Tue 24 Jul 2012, 12:32 pm

Boutique?

Rugby?

Its all wrong

by Mickado Tue 24 Jul 2012, 12:32 pm

ScarletSpiderman wrote:
Kingshu wrote:have they baned team sponsorship like NEC Harlaquins etc etc, I hope they have, that would really annoy me

But the Super XV teams do it so it must be a good thing to do.

I don't think so, the "Vodacom Blue Bulls" are the Currie Cup team version of the "Blue Bulls" which is the SuperXV team.

by ScarletSpiderman Tue 24 Jul 2012, 12:36 pm

Mickado wrote:
ScarletSpiderman wrote:
Kingshu wrote:have they baned team sponsorship like NEC Harlaquins etc etc, I hope they have, that would really annoy me

But the Super XV teams do it so it must be a good thing to do.

I don't think so, the "Vodacom Blue Bulls" are the Currie Cup team version of the "Blue Bulls" which is the SuperXV team.

For the second time in as many minutes I am feeling this Doh

Might just cut my losses on trying to be clever.

by formerly known as Sam Tue 24 Jul 2012, 12:40 pm

Corry does advertise with Holland and Barrett Beshocked and the players have done a couple of promotional events at the Leicester store (as they have with John Lewis as well). Got to maximise the income while you can.

To be honest the Aviva stadium has no real aura to it, it's not a place that I'd consider impenetrable etc. It's a fairly small national stadium. If they'd kept Lansdowne Rd as the name then that would add the weight of history to the place. I dunno, it's probably just me.

Mickado, you are right the Vodacom Blue Bulls are the Currie Cup team, however, the Super 15 side are the Vodacom Bulls.

http://en.wikipedia.org/wiki/Bulls_(rugby)

by bathmad Tue 24 Jul 2012, 12:48 pm

Still can't believe there is so much publicity around a 10k supporters stadium! Bath are trying desperately to redevelop or leave a ground that currently holds more than that. They won't be able to play knock-out European rugby there either.

by HammerofThunor Tue 24 Jul 2012, 12:50 pm

There doesn't seem to be anything on here about 'Vodacom'

http://www.superxv.com/bulls/

Wouldn't this be the exact place they HAD to be called the Vodacom Bulls? No link on that wiki article regarding the sponsorship.

Bathmad, I know, a massive success for Sarries isn't it? Getting it in the media at every oppotunity. Makes good sense.

by formerly known as Sam Tue 24 Jul 2012, 1:44 pm

Looks like your right Hammer, damn Wiki.

Bathmad, Sarries generally move their big games around, I am a bit suprised they didn't try and get last years Clermont game moved to Wembley but hey ho. They've got a tough HEC group so I think long term sustainability will take precedent over the need to move HEC knock out games.

by gowales Tue 24 Jul 2012, 2:36 pm

Toyota Free State Cheetahs

http://www.fscheetahs.co.za/
http://en.wikipedia.org/wiki/Free_State_Cheetahs

HSBC Waratahs
http://www.waratahs.com.au/

RaboDirect Rebels
http://www.melbournerebels.com.au/RaboDirect.aspx

Whistle

by Kingshu Tue 24 Jul 2012, 2:47 pm

I saw when Rangers folded there were rules in place in Scottish football that meant the new team name could not include any Sponsorship. I'd say most football leagues have the same rule.

I hope the Pro 12 and English Prem have similar rules, but while I have think like RaboDirect Rebels, I have to admit I'm not sure where I stand on Benetton Treviso???

by ScarletSpiderman Tue 24 Jul 2012, 2:53 pm

gowales - thanks I was sure there were some.

Kingshu - I guess it all depends on what the team is known as when you first hear of them. The same as a Man Unt shirt will always seem odd to me without Sharp sponsoring it, because that was on it when I paid attention to football.

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Saracens' new sponsor and naming rights for stadium - Allianz

Saracens' new sponsor and naming rights for stadium - Allianz

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Allianz Park - Sarries' home ground

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Re: Saracens' new sponsor and naming rights for stadium - Allianz

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Re: Saracens' new sponsor and naming rights for stadium - Allianz

Re: Saracens' new sponsor and naming rights for stadium - Allianz

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Re: Saracens' new sponsor and naming rights for stadium - Allianz

Re: Saracens' new sponsor and naming rights for stadium - Allianz

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Re: Saracens' new sponsor and naming rights for stadium - Allianz

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Re: Saracens' new sponsor and naming rights for stadium - Allianz

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Re: Saracens' new sponsor and naming rights for stadium - Allianz

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Re: Saracens' new sponsor and naming rights for stadium - Allianz

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