IRB name change

kiakahaaotearoa wrote:From planetrugby:

"Rugby continues to thrive, reach out and engage new audiences and participants in record numbers and the IRB has been at the heart of that growth," said IRB chairman Bernard Lapasset.

"We are committed to furthering that growth beyond our traditional family and fan base with a public that expects to be entertained, informed and interacted with. This move is more than just a name change, it is a mission statement."

"In a crowded global entertainment and sporting marketplace, the role of the IRB has evolved from Game regulator to Game inspirer," explained IRB Chief Executive Brett Gosper.

"With this we must continue to appeal to those who know and love the sport and its heritage, while attracting, engaging and inspiring those who have no connection with the sport across multiple cultures and languages around the world."

"World Rugby collectively has the ingredients and tools to do just that. Rugby's global appeal is founded and positioned on its unique character-building values and inclusive ethos and we want everyone to feel connected with the sport and Rugby's ongoing success story."

"World Rugby clearly aligns our name with our mission and allows us to organise new and existing consumer facing properties in a way that they will be more impactful and more appealing to the sport's growing global fan base."

Ok you need a degree in marketing to be able to speak like that. It's easy to be cynical about this impenetrable jargon but I think we'd all feel a lot happier about this rebranding if it was followed up by some policies we could all sink our teeth into.

HammerofThunor wrote:

kiakahaaotearoa wrote:From planetrugby:

"Rugby continues to thrive, reach out and engage new audiences and participants in record numbers and the IRB has been at the heart of that growth," said IRB chairman Bernard Lapasset.

"We are committed to furthering that growth beyond our traditional family and fan base with a public that expects to be entertained, informed and interacted with. This move is more than just a name change, it is a mission statement."

"In a crowded global entertainment and sporting marketplace, the role of the IRB has evolved from Game regulator to Game inspirer," explained IRB Chief Executive Brett Gosper.

"With this we must continue to appeal to those who know and love the sport and its heritage, while attracting, engaging and inspiring those who have no connection with the sport across multiple cultures and languages around the world."

"World Rugby collectively has the ingredients and tools to do just that. Rugby's global appeal is founded and positioned on its unique character-building values and inclusive ethos and we want everyone to feel connected with the sport and Rugby's ongoing success story."

"World Rugby clearly aligns our name with our mission and allows us to organise new and existing consumer facing properties in a way that they will be more impactful and more appealing to the sport's growing global fan base."

Ok you need a degree in marketing to be able to speak like that. It's easy to be cynical about this impenetrable jargon but I think we'd all feel a lot happier about this rebranding if it was followed up by some policies we could all sink our teeth into.

Well that sounds like Gosper sees to the IRB as a publicity engine rather than a governing body. Which backs up there hands off approach in recent years. They usually don't get involved in anything, unless IRB regs are breached. So I doubt we'll be seeing any game changing policies.

doctor_grey wrote:Disagree. I read on the internet the stars and sun revolve about the earth, which is flat, by the way.  And if on the internet, it must be true.