What is the point of this...

http://www.todaysgolfer.co.uk/Golf/gear/PASS-IT-ON/

I can think of a few sensible uses for one club, but really.... Who wants just one club? What a rudey poo give away.

I think its a good idea. The prizes aren't bad either

I think the idea is that they are basically releasing demo clubs to the masses in the hope they will 'pass it on' to their mates and so on so more people get the try it out. I assume they hope this will raise sales... i don't think they are give an iron away in the expectation that people will add to their set of mizunos or just play with 1 club... its a different approach i suppose, it may work.. time will tell

I understand the marketing, I just don't understand why many people would want to sign up.