England to have Canterbury kit in the future

Canterbury Signs Four Year Partnership with the Rugby Football Union

Canterbury, the world’s leading rugby brand, today announced that it has secured a long term partnership to become the official kit partner to the Rugby Football Union (RFU).

The four year agreement will see Canterbury supplying kit to the England Senior, Saxons, Sevens, Women’s and age grade representative teams from September 2012 to beyond the Rugby World Cup in 2015.

The partnership brings together two brands with great rugby heritage and tradition, in addition to an unrivalled passion for the sport and its fans. For the RFU it also represents the largest kit partnership in the Union’s history, allowing continued investment into all levels of the game which is at the heart of the strategic focus for both organisations.

Chris Stephenson, CEO of Canterbury, said:
“The partnership with the Rugby Football Union is the perfect combination of two brands steeped in rugby history that rugby fans know and respect. We are excited at the prospect of developing this relationship and enhancing the awareness of rugby to a wider audience with the aim of increasing participation levels.

With over a century of experience in producing the highest quality playing apparel, designed specifically to maximise performance, we pride ourselves on producing the strongest, most technologically advanced kits available.”

Sophie Goldschmidt, RFU Chief Commercial Officer, said:
“We are delighted about this new partnership with Canterbury. The brand is recognised by players and fans alike and its heritage in rugby is unrivalled. The excellent quality of playing apparel Canterbury is famed for will also ensure the England teams have the best technical kit available to assist them on and off the pitch. This new exciting partnership will allow the Rugby Football Union to further invest in the game.”

Spoiler:

miteyironpaw wrote:Oh no! So England will be running out with three kiwis on the shirt? This is a disaster.

kiakahaaotearoa wrote:As a Cantabrian I take umbrage at that comment. There´s nothing ugly about Canterbury. Even our cathedral without its spire holds a graceful and proud desolate look. How dare you sir!

kiakahaaotearoa wrote:As a Cantabrian I take umbrage at that comment. There´s nothing ugly about Canterbury. Even our cathedral without its spire holds a graceful and proud desolate look. How dare you sir!

HammerofThunor wrote:Who cares any way? Other than the money does it really matter what kit they have on? They could where sky blue shirts with pink flowers for all I care. I know some people take it very seriously but I always thought that was a wind up

HERSH wrote:I love canterbury kit, its cut right for one, rugby players and fans can be big buggers, Nike never understood that.

yappysnap wrote:

HammerofThunor wrote:Who cares any way? Other than the money does it really matter what kit they have on? They could where sky blue shirts with pink flowers for all I care. I know some people take it very seriously but I always thought that was a wind up

So you actually just want us to wear the Stade Francais kit? Have you seen how they're doing?!!

RubyGuby wrote:So you're fat Hersh, is that the sausage roll thing

Spoiler:

gowales wrote:Canterbury shirts are ugly in my opinion

123456789 wrote:Apparently the new collars are unbreakable and I like them but don't think their kits fit England's colours

HammerofThunor wrote:Who cares any way? Other than the money does it really matter what kit they have on? They could where sky blue shirts with pink flowers for all I care.

Risca Rev wrote:they then go for an NZ sponsor.