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HSBC Sevens relaunched as HSBC SVNS

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HSBC Sevens relaunched as HSBC SVNS Empty HSBC Sevens relaunched as HSBC SVNS

Post by Rugby Fan Tue 18 Jul 2023, 5:43 pm
  • Eight iconic festivals, immersive experiences, the world’s best men’s and women’s athletes, HSBC SVNS launches with a bold ambition to supercharge rugby’s growth

  • HSBC recommits as title partner of the revamped series as rugby’s Olympic format targets new markets
  • Over a 12-year partnership, HSBC has been integral to the growth of the sport by championing the women’s game, putting over 558,962 individuals through grassroots programmes and helping drive expansion to new markets

  • SVNS brand identity reflects summer vibes, aligning all locations for the first time

  • Destination SVNS launched, a vibrant campaign that positions the annual series as the go-to destination for people looking for a great time

HBSC SVNS – Festival dates  

Dubai, UAE – 2-3 December, 2023
Cape Town, South Africa – 9-10 December, 2023
Perth, Australia – 26-28 January, 2024
Vancouver, Canada – 23-25 February, 2024
Los Angeles, USA – 2-3 March, 2024
Hong Kong SAR, China – 5-7 April 2024
Singapore, Singapore – 3-5 May 2024
Madrid, Spain – 31 May-2 June, 2024

All dates and venues correct at time of publication and are subject to change.

For the latest information on tickets, fans should visit the new to find out more.

World Rugby Chief Executive Alan Gilpin said: “We are excited to be launching HSBC SVNS, the supercharged new identity for our Olympic format, with iconic destinations and a new concept on and off the field, broadening the reach and appeal of the sport beyond its traditional audiences.  

“Our ambition is for SVNS to be at the forefront of our growth strategy, appealing to a younger, leisure-hungry audience. In eight iconic destinations played over seven months, we will bring together a truly immersive festival of rugby, music, food and experiences to create the ultimate weekend-long get together for young people, the hottest ticket and open a new era for the sport.  

“For the first time in rugby sevens history, all locations will be unified under the same approach, meaning that the overall experience is the same and we can optimise commercial revenue for reinvestment, including playing our part in ensuring that sevens is a viable career path for the talented players and Olympians.

“We are delighted to be extending our long-standing and impactful title partnership with HSBC. They share our passion to grow the sport in new nations and communities and have played an instrumental role in advancing the reach and success of the sport, particularly at the community game level. We are excited by the opportunity we have in front of us to work with HSBC to take SVNS to the next level.”

There are 12 teams in the Series. After seven rounds, the top eight teams go on to compete for the main title, while the bottom four teams will compete with the top four teams of the Challenger Series to see which four teams will play in the main series. In principle, all four sides from the main series could be relegated.

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